May 312010
 
So…What is Jing Pro?

Jing Pro is the paid-for version of Jing (the free tool talked about it last weeks toolbox tip).

So here are the extras you get with JingPro:

  • The ability to save files in MPEG-4 format.
  • The option to use your webcam so you can appear in the video.
  • Easy upload to YouTube.
  • Unbranded video (with the free version, everyone will see the “Jing” logo on your recording).

Note though you still only get 5 minutes of video recording time, if you need more then you will need to look at other tools such as Jing Pro’s big brother Camtasia.

How do I get Started with Jing Pro?
  1. Go to http://www.jingproject.com/pro/
  2. Click the button on the right side of your screen to purchase Jing Pro.
What Will it Cost Me?

JingPro will cost you – $14.95 USD per year

What platform is it available on?

Jing Pro works on PCs and Macs.

May 242010
 
So…What is Jing?

If you’ve got something to share and words are not enough, then show it using Jing.

You can use Jing to:

  • Capture snapshots and annotate then to highlight the area you are referencing.
  • Record what’s happening on your screen in real-time including your own voice over (note – video time limit is 5 minutes).

These are perfect to use when giving step-by-step instructions to a client or employee or to explain a difficulties you are experiencing.

How do I get Started with Jing?

  1. Go to http://www.jingproject.com/
  2. Download the free software
  3. Install the software

What Will it Cost Me?

Nothing, it is absolutely free.

(There is a paid for version, with more features which you can read about next week)

What platform is it available on?

Jing works on both Macs and Windows.

May 172010
 
So…What is E.ggTimer?

If you are a small business owner who:

  • Spends too much time on Facebook and other social networking sites.
  • Wastes your time checking and answering e-mails constantly throughout the day.
  • Finds yourself surfing the net instead of doing business research.

Then E.ggTimer maybe the answer.  For example you could use E.ggTimer to:

  • Limit the amount of time you spend on social networking – allow yourself an hour and no more
  • Avoid getting distracted by constant emails – only opening your email account at set times during the day and give yourself a time limit to deal with everything that needs your attention
  • Help you remain focused on business research – instead of going off and looking at unrelated information, knowing you have a fixed time to research something can encourage you to stay on track.

E.ggtimer can count seconds, minutes, hours, days and years and even has a special timer features, a beeping sound alerts you when the time is up.

How do I get Started with E.ggTimer?
  1. Go to http://e.ggtimer.com/
  2. Enter the time duration you want to count down in the query box then press Go!
What Will it Cost Me?

E.ggTimer is absolutely free.

What platform is it available on?

E.ggTimer will work on both Mac’s and PC’s because it is accessed via a browser.

May 102010
 
So…What is the Google AdWord Keyword Tool?

The Google AdWords Keyword Tool is a great way to generate keyword ideas as well as review traffic estimations for these keywords. Though it’s primary purpose is for users to come up with keywords for Google AdWord campaigns you can also use it to:

  • Get ideas for a company or domain name which includes commonly searched terms.
  • Find Keywords that you can include in your website content to increase your onsite SEO (Search Engine Optimization).
  • Find Keywords to use in external articles and links back to your site (this is known as offsite SEO).
How do I get Started with the Google AdWord Keyword Tool?
  1. Go to https://adwords.google.com/select/KeywordToolExternal
  2. Type in a website address or a phrase.
  3. The keyword tool will review the content of the website you entered to understand the purpose of the site or it will read the phrase you entered. Then the tool will compare this with actual searches made by Google users and offer similar alternative keyword suggestions.
What Will it Cost Me?

It is a free online service offered by Google AdWords.

What platform is it available on?

You use the tool via your browser so as long as you can get to https://adwords.google.com/select/KeywordToolExternal you can use the service.

May 032010
 
So…What is WordPress?

Before you go ahead and spend thousands of dollars on a website, consider using WordPress instead. Though it was initially designed for bloggers WordPress is now widely used by organizations to create affordable and professional looking websites. It can be tricky to figure out so you may want to hire someone to customize a theme for you, though even if you choose to do this, it will be at a fraction of the cost of a full blown website designer. Another major advantage is that once the site is up and running, it will be easy for you to add and update web content yourself.

How do I get Started with WordPress?
  1. Find a Web-host that supports WordPress (most do)
  2. Often you can install it through the control panel of your web-host. However, if this is not possible or you’d prefer to do a manual install it can be downloaded from http://wordpress.org/ and then uploaded to your website.
  3. Now log into your WordPress site by going to your domain name and clicking Log In. The first thing you should do is install a WordPress Theme, as without one your website is going to look pretty boring. The easiest way to get a theme is by going to Appearance then Add New Themes.
  4. Now you’re ready to get customizing and adding content. This is when it can get tricky, so you might want to hire someone to do it for you – check out YourWordPressExpert.com for affordable WordPress development services.
What Will it Cost Me?

WordPress is free and so are lots of the themes. You will have to pay if you want a premium or custom theme, or if you decide to hire someone to set it up for you.

What platform is it available on?

It doesn’t matter if you’re a Mac or a PC user, because WordPress is installed on to your web-hosts server and you access it online. As long as your hosting provider says you can run it that is all you should need to know.